Why We Built the Trust Identity Protocol: AI Trust and Truth

Taking Back the Reins of the Internet: Why We Built the Trust Identity Protocol

Generative AI has made it trivial to fake a person, a photo, or an entire body of work. The Trust Identity Protocol is our answer: an open, independently governed standard for verifying human identity and the provenance of digital content, so anyone, anywhere, can prove what is real, for free.

Why The AI Lab built the Trust Identity Protocol: an open, independently governed standard for verified human identity, content provenance, and AI trust.

Read the full essay at https://theailab.org/insights/why-we-built-the-trust-identity-protocol