Let people know
who made it.

TIP Protocol gives every piece of content a verified label so the whole world knows exactly what they are looking at.
Human-made. AI-assisted. AI-generated.

Get your TIP-ID · FreeRegister Human-Made Content
Free
Open standard · CC-BY 4.0
One-time
Verify once, works everywhere
Every platform
FB, Instagram, X, YouTube, and beyond · live now
EU AI Act Article 50 requires AI content disclosure by August 2026.TIP makes you compliant today
Photograph attached to the verified post
TIP VerifiedOriginal Human Content

Breaking: New Climate Report
Released Ahead of UN Summit

Glacial melt accelerated 23% in 2025, the steepest year-over-year jump on record.

Trust Identity Protocol (TIP)

TIP Protocol, the Trust Identity Protocol, is an open standard built by The AI Lab for verified human identity and content provenance on the internet. A one-time biometric verification issues a post-quantum signed TIP-ID. Every time a verified creator publishes, the content is signed and the creator declares how it was made.

The two badges every post carries

Next to the author name: an identity badge that marks the creator as a verified human or organisation. Below the content: a label that tells readers how the content was made.

The four ways content can be made

  • Original Human (OH): Written by the author. No AI.
  • AI-Assisted (AA): Human wrote it. AI helped with parts.
  • AI-Generated (AG): AI wrote it. A human reviewed it.
  • Mixed (MX): Several sources combined into one piece.

What a reader does

Anyone can tap either badge on any TIP-signed article. The identity badge expands into the creator's verification record: their TIP-ID, Verification Provider, trust score, and registered post history. The origin badge expands into the content record: the declared origin, disclosure accuracy score, CTID, and tamper-evident content hash. Two taps return the full provenance picture, no account required.

Who TIP Protocol is for

Journalists and reporters, YouTubers and video creators, researchers and academics, Instagram, X, Facebook, and TikTok creators, bloggers, podcasters, and newsletter writers, brands, nonprofits, and public institutions. Whether you use AI or you don't, TIP lets you declare it honestly, build a public trust score, and give your audience the context they deserve.

Get started in three steps

  1. Install the TIP plugin on Chrome, Safari, or your browser of choice. Under three minutes.
  2. Verify your identity at vp.theailab.org. Government ID and biometric. Free. Ten minutes.
  3. Label your content. Your TIP badge appears automatically on every post, video, and article you publish.

Why this matters

Decades of research, craft, and lived experience can be copied in seconds. TIP Protocol protects the humans behind the work by giving every piece of content a verified label, so the whole world knows exactly who made it and how it was made.

Compliance

The EU AI Act Article 50 requires AI content disclosure by August 2026. TIP Protocol makes compliance straightforward today by binding origin declarations to signed content records.